[Archived from my original site at segoviasdiary.blogspot.com]
Okay, this is something I’ve been doing for several years now but recently became much easier to duplicate and leverage for your own personal use.
Let me start with a case study.
As you can probably tell that I’m not only an information junkie but I also consider myself to be a major seminar junkie too! I was attending Mark Victor Hansen’s MEGA Speaker Empire event and at the end of the seminar I was asked to come on stage and explain to the entire audience that we were looking for testimonials to publish on the web site that was being launched to sell the recorded version of the entire event.
So, I essentially had everyone pull out their cell phones and write down the number to Marks Audio Generator testimonial line. Then immediately following the conference dozens of people went outside into the lobby where they were able to record a 60 second to 3 minute testimonial.
The power in this comes from the fact that they were Doing it in the MOMENT! While they were still jazzed about the 3 day event we just completed. Their energy was awesome and these make for the best kind of testimonials.
Applying this to your business:
Now you could do this on a similar level if you do a lot of public speaking in front of either a live audience or even on a teleconference. However let’s say you just happen to be attending an event or even simply having lunch with a client and want to get a single testimonial from one or two individuals, you could ask them to leave you a testimonial and then dial your number and hand them your cell phone. This works extremely well.
If you do not already have an Audio Generator account I suggest that you get one immediately. This would provide you with a toll free phone number to store in your PDA or cell phone, which allows you to record and digitally encode these voice messages for further use online.
Once you get back to your office you can then use your Audio Generator account to send these testimonials via email, audio postcards, or even publish them on your web site.
Audio testimonials like this are so incredibly powerful and can help to increase your selling power on a web site by up to 300%+.
Other Reference Materials:
The following is an article I wrote with further examples and other technologies to accomplish the same function. http://www.interplicity.com/articles/PhoneWiz.asp